Working with the Media: Becoming a Thought Leader
We often think that only executives can become thought leaders -- or that you must at least give keynotes and speak on camera. That’s only one aspect of thought leadership. If you are not comfortable speaking on camera, there are various other ways to demonstrate your expertise, especially in today’s digital era.
ANYONE can become a thought leader and benefit from the added visibility. All you need are passion, expertise and opinion - and we all have them. Thought leadership enhances brand reputation, builds decision makers’ trust, opens the conversation and helps close business deals.
This course will not only teach you how to harness your expertise, but also how to use your expertise to market your services, thus bringing in MORE clients and MORE opportunities.
Let's get started!
Learning Sections:
- Powerhouse Public Relations: Why you need it
- Media Kit: How to create one and what it needs to have
- Issuing Press Releases
- Becoming a Thought Leader: Yes. . . YOU!
- Positioning Yourself as an Expert: Live experiences
- Positioning Yourself as an Expert: Digital experiences
- Pitching to the Media: How to get recognized
The Center for Creative Arts Therapy is approved as a continuing education provider for Social Workers and Counselors by the Illinois Department of Professional Regulation, Approved Continuing Education Sponsor, (#159.001383). To learn more about continuing education, please visit our Continuing Education page.
This online course provides 1 CEU for Social Workers and Counselors, Creative Arts Therapists and Expressive Arts Therapists. This course does not qualify for Drama Therapy or Expressive Arts Therapy coursework requirements and can not be used towards the RDT or REAT credentials.
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$97.00Price
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