Finding Your Customers: How to Market to Your Niche
How can your small business capitalize on unmet needs and find and dominate a niche market?
One common path to success for many small businesses is to find a niche market and establish a dominant position as a player in that niche. No business can be all things to all people. Therefore, there will always be segments of the population whose needs for a particular product or services are unmet.
This space is where a small business can penetrate a market, but the thing that's holding you back is the market niche you know you need to choose. And, honestly, this can be tricky! You could list all of your interests and passions and still come away feeling as if you haven't hit upon the singular thing you were meant to do.
Learn how to create a value proposition that customers are likely to buy and distinguish your brand from the thousands of other startup businesses competing against you every day.
With consumers today being equipped with more knowledge than ever before, your ability to not only create but innovate will be tested constantly. This sort of demand is a lot to ask of one’s willpower. It takes strong personal leadership to stand by your purpose and passion while also being questioned on a daily basis. However, if you know your motivations and what you stand for, willpower doesn't even have to enter into the equation.
Learn the following basic concepts that are key to niche market success.
Learning Sections:
- Review Ethical Guidelines
- Finding Your Niche
- Identifying Your Target Market & Expanding Your Reach
- Identifying the Competition
- Picking the Perfect Name: Most Important Decision
- Registering Your Business Name
- Determining Your Value Statement
The Center for Creative Arts Therapy is approved as a continuing education provider for Social Workers and Counselors by the Illinois Department of Professional Regulation, Approved Continuing Education Sponsor, (#159.001383). To learn more about continuing education, please visit our Continuing Education page.
This online course provides 1 CEU for Social Workers and Counselors, Creative Arts Therapists and Expressive Arts Therapists. This course does not qualify for Drama Therapy or Expressive Arts Therapy coursework requirements and can not be used towards the RDT or REAT credentials.
Finding Your Customers: How to Market to Your Niche
Course Completion. You will have one (1) full year of access to this 1 credit hour course from the date of registration. Enjoy!
Disclaimer. We reserve the right to determine eligibility for online registration courses. Upon request, professionals must show evidence of identity and mental health or creative arts therapy credentials and/or certification/registration from a nationally recognized certification/registration agency. For our online REAT track students, you may be asked show evidence of enrollment in a master's level or higher or equivalent course of study before beginning courses. To learn more about continuing education, please visit our Continuing Education page.
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By purchasing this E-course, Creative Clinical Consulting, LLC grants you a nonexclusive, nontransferable, revocable license to access and use our copyrighted E-course and any associated materials solely for your own personal and non-commercial use. Our E-course is protected under United States and foreign copyrights. The copying, redistribution, use or publication by you of any of the content within our E-course is strictly prohibited. Your purchase of our E-course does not grant you any ownership rights to our E-course. Any breach in the terms of this agreement may result in termination of your access to the E-course materials.
Scope of Practice. Materials that are included in these online courses may include interventions and modalities that are beyond the authorized practice of mental health professionals. As a licensed professional, you are responsible for reviewing the scope of practice, including activities that in law as beyond the boundaries of practice in accordance with and in compliance with your profession's standards.
Refund Policy. Due to the nature of our online learning system, and proprietary information shared with students upon entering our Learning Portal, we do not issue refunds for our online learning programs/courses. All sales are final for online E-courses. No refunds are issued for online courses once a sale is completed. The supplies and props used for any exercises instructed are not included in the purchasing price of the E-course.